The Beyond Collective Brand Identity
During my time at Above and Beyond, we were presented with a trilling if daunting project. The company was expanding to launch 'The Beyond Collective', which would be an independent consortium of specialized marketing agencies that shared the common goal of assisting clients in growing their brands in the age of the audience. To accomplish this, they required an overarching brand identity as well as individual identities for each of the firms within the consortium. Despite facing intense competition within the company, my design was chosen and further developed into the present-day brand. This involved creating a wide range of touchpoints, including the offices located in Bermondsey.